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Search Engine Optimisation - SEO
What is SEO?
SEO, which is the term coined to describe Search Engine Optimization, is the process of assisting the search engines including Google; Yahoo, MSN and Bing, to bring the keywords of your business to the first pages of their websites when the relevant search terms for your website are used in a search.
This optimisation is achieved in a variety of ways. The 6 building blocks of SEO are :
1.) Keyword analysis
2.) Website structure and navigation
3.) Website content
4.) Backlinks - to relevant directory websites
5.) Backlinks – to other relevant websites
6.) Backlinks – to forums / blogs
Making sure that all these elements are providing you with the best possible rankings on the search engines is clearly a long and complex process, requiring both time and attention as well as an understanding of how the search engines work and the best sites to link to.
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